“It’s like Christmas morning every time a club pack arrives. Unpacking each bottle, examining the labels, putting on the neck tags ... I’m like a kid in a sweet store.”
—M O’Donoghue, Newlands
“I don’t know if you have access to just how long I’ve been a member of your wine club, but it’s many years. Many years of wonderful good wines. I’ve genuinely never had a bad wine...”
—Walter Passet, Blue Horizon Bay
started the Wine Club in 1986, long before the days you could buy wine online. Why? Let’s face it. Wine can be intimidating. It’s difficult to try new ones and be sure they are top quality. But, how best do you do this?
Well, before I get to that - let me ask you three questions.
Did you answer ‘yes’ to any of these?
So, what is the best way to solve this problem without the risk of trying lots of ordinary and expensive wines? Easy...
• Get a panel of nine independent expert wine judges
• Ask them to taste and score all the wines blind
• Blind wine tasting ensures no judge is influenced by a label
• Place only the very best scoring wine in members’ packs
• Members get exclusive tasting notes and storage necktags
This way - we focus only on what’s important - what you taste in the glass. Because of this, when you join the Wine Club you get to try new wines - and you get quality and value for money at the same time.
We love to dip into the troves of Science Daily, and this one is all about your brain’s prejudice towards wine.
Does prejudice actually change brain function when it comes to choosing expensive over cheaper wine? And could this make consumers experience cheap wine in the same ‘physical’ way as the expensive wine?This research has shown that ‘preconceived beliefs may create a placebo effect so strong that the actual chemistry of the brain changes’. read more...
Which style of wine do you prefer?
Buy our members’ favourite choices for this month online...